``If you can't explain it simply, you don't understand it well enough.`` - Albert Einstein
SEO stands for Search Engine Optimization. Simply put, that means optimizing your website so that it shows up in search results from Google, Bing, yahoo etc. for your products and services. When someone does a Google search for “plumber in Utica” we make sure you on are the 1st page for that keyword phrase. Additional keyword phrases are available for additional charges.