Michigan's Best SEO Internet Optimization Company

Internet Marketing

"Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling" (SEO.com, 2009).

Search engine optimization (SEO) is the method used to get a business web site at its highest placement on popular search engines such as Google, Yahoo, and MSN.  "Search is the connectivity that links everyone and everything on the Internet" (PR News 2008). SEO has proven to be one of the most cost-effective forms of marketing available.

Half of all purchases in the business-to-consumer (B2C) e-commerce category are proceeded by a web search (Melage, 2007)

Types of SEO

There are two basic types of SEO:

(1) Organic SEO - Organic results are generated based on algorithms and backlinks that determine the prominence of their placement.

(2) Pay-Per-Click (PPC) - paid searches where the results are based on price and relevance.

In comparison of the two, paid search offers the benefit of immediate, measurable results as well as content placement control. Organic benefits are the perception that they are "pure" and "independent." On the downside of each type of search, with pay per click you obviously have to pay every time your PPC ad link is clicked and for organic you have a severe limit in control in comparison to paid search. Additionally, PPC ads are immediately posted on the right column of the search engine page results. Organic SEO on the other hand, takes a very long time, weeks to months, before the results begin to appear. theme. 

 

 

 

Definitions

Just so everyone is on the same page

Search Engine - a database of web pages (called an index) and the search engine is a method for finding Web pages and indexing them within the database.

Spiders - are software that follow hyperlinks to find new web pages to index to keep web pages up to date.

Backlinks - When another web page, site, blog or online article links to your web site / web page

SERPS - Search Engine Result Page. the page that displays the results of your search.

Page rank (PR) - The value given to a web site by Google. Web sites with higher PR's appear before web sites with lower PR's. You need to install Google Tool bar to read a web sites PR.

Some Metrics:

~ PR News reports that "approximately 900 million mobile search users will exist by 2011." Being connected to the internet via cell phone or computer yields tremendous power and access to vital information.

~ PR News reported that "64 percent of American consumers trust search engine advertising, while a mere 10 percent trust advertising in general."

~ "62% of search engine users click on results appearing on the first results page and 90% click on results from the first three pages" (Melage, 2007). 

~ 84 percent of all searches conducted online are completed with Google, Yahoo, or MSN (Melage, 2007, p. 69).
Most people conduct simple one word searches by using a keyword like car (Melage, 2007, p. 69).

~ 66% of North American consumers trust blogs as a source of product information" (Buchanan, et al., 2008).

~ A video is 50 times more likely than a text page on the same topic to appear on Google's first page of search results.

SEO Packages Starting at $199